Digital Media Ambassadors

- The Digital Marketing Specialist is responsible for managing the day-to-day digital marketing efforts across the company. This includes email marketing, social media, online advertising, and analytics.

The role will also coordinate with the PR director to implement digital marketing strategies for product launches and other events.

• Responsibilities:

• Create and execute digital marketing strategy in alignment with overall company goals;

• Oversee email marketing efforts for newsletters and promotions as well as manage email acquisition campaigns;

• Manage social media presence across all platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.;

• Research new digital channels and technologies to stay on top of trends in the industry;

• Coordinate with PR Director to implement digital marketing strategies for product launches and other events;

• Track effectiveness of digital campaigns through analytics tools to measure ROI;

• Identify opportunities to increase revenue by leveraging existing data and audience insights;

• Manage online advertising efforts including Google Ads;